Ruffles Flamin' Hot BBQ (Jayson Tatum Chip Deal)

Historical Ruffles Products

A flavor created with NBA All-Star Jayson Tatum as part of Ruffles' 'Chip Deal' program and the brand's 'Own Your Ridges' campaign. Per the official PepsiCo press release, this was billed as the first time a Frito-Lay snack combined barbecue flavor with the Flamin' Hot line, described as inspired by Tatum's upbringing in St. Louis. It launched nationwide February 25, 2021.

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#10 in Ruffles.net rankings