Spicy Limited
Historical Ruffles Products
Part of Frito-Lay's 'Flavor Rush' sub-line, which emphasized heavier seasoning application on the chip. A PepsiCo SEC filing from 2002 references the 'Ruffles Flavor Rush' line being introduced into new international markets (the Caribbean) around that time, indicating the line was an active, real product family in the early 2000s. Retailer/UPC records separately confirm a specific 'Ruffles Flavor Rush Big BBQ & Cheddar' SKU existed.
#9 in Ruffles.net rankings
Product information last verified August 8, 2026. Source: official product page. See how we verify information.