Spicy Limited
Historical Ruffles Products
Ruffles Ultimate was a chip format introduced in 2012 featuring ridges twice as deep as standard Ruffles, produced using newly developed cutting equipment. PepsiCo's official press release announced the May 2013 addition of Ruffles Ultimate Tangy Honey Mustard to the line, fronted by a marketing campaign starring a mascot character 'Ruff McThickridge.' Other confirmed flavors in the Ultimate line included Sweet & Smokin' BBQ and Kickin' Jalapeno Ranch.
Product information last verified August 8, 2026. Source: official product page. See how we verify information.